David Cox posted an update 5 months, 1 week ago
Videos are increasingly appearing in the search results. The fact that Google owns YouTube could explain that. As well as the public likes videos.You don’t have to make sure they are Hollywood quality. Here are some quick ways to get a video created: Use the webcam in your PC together with the software that almost certainly came with it. Use your camera in your phone. The quality is fine – make use of a tripod to hold your camera steady and enlist the aid of a friend or work colleague if at all possible. Create a PowerPoint presentation and use a totally free screen capture program like Snagit to capture a part of the screen plus your voice. Get a video created on a site like Fiverr – the quality varies enormously, so check the samples first. The clearer the direction you give, the greater the end result it in all probability to become. The site also provides voiceovers if you don’t like the sound of your voice. My current favourite is one thing known as a whiteboard video – it looks like it’s been hand drawn.marketing videoOnce you’ve created your video, listen to it back on your pc to check on it looks and sounds OK.Using Windows Explorer, rename the video in order that it includes keywords in the file name.Upload the recording file to your YouTube account.Give the video a good title – try to include your keywords but make it readable. Ideally your title should be a maximum of 65 characters including spaces.Write an account below your video. Incorporate your website address in this – YouTube will take care of which makes it a clickable link. Your description should be long! Even though it is a video site, YouTube and Google do a much better job of indexing words than images.Then add ”tags” for your video – check on YouTube for similar videos if you aren’t sure and use similar tags to these.video productionSelect a suitable channel. If you aren’t sure, check competitor videos.In case your video includes voices (it ought to – hint!) then YouTube will attempt to transcribe the voices. The time come to do this varies. Return to your video at intervals until this happens – you will see a CC option. You can then edit the commentary to eliminate any typos and mistranslations that YouTube makes after which reupload the revised commentary.Make use of the embed code online to write the video on your own site too. If you are using WordPress for the website, all you need to do is copy and paste the address of your video out of your internet browser to your post, WordPress protects the rest.Tweet about your video and mention on it in your Facebook page.